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Gordon G. Andrew

Gordon G. Andrew helps clients gain and keep customers.

Gordon G. Andrew has 25 years of experience in public relations and marketing communications, with industry depth in financial and professional services, healthcare, technology and outsourcing.

On the corporate side, Gordon was vice president of marketing communications for Prudential Financial, was CEO Sanford I. Weill's head of communications at Travelers Group (now Citigroup), and chief marketing officer at Travelers Life & Annuity. He also served as director of marketing services at The American Stock Exchange, and as the director of financial communications for Continental Group.

Prior to establishing Highlander Consulting, Gordon founded and served as managing partner of The PR Consulting Group, a New York City-based firm. He has represented a broad range of clients including American Airlines, Pitney Bowes, Principal Financial Group, Bain & Company, Cornell's Johnson School of Business, The New York Stock Exchange, Sony USA, Russell Reynolds Associates, Prudential Venture Capital, Warnaco, Ryan Beck & Co. and Lehman Brothers.

Gordon has strong working relationships with media sources, and is often engaged to establish brand presence and thought leadership for complex products and services, exemplified by his assignment from CEO Andrew Hall to introduce energy derivatives for Phibro Energy. He is also engaged by companies and legal counsel to manage crisis situations and damage control in media firestorms; exemplified by his assignment from the law firm Keker & Van Nest to serve as spokesperson for the former CFO of Enron Corp.

He has published numerous articles in leading professional and business publications, and is a frequent speaker on marketing-related topics. Gordon was admitted to the elite Counselors Academy of the Public Relations Society of America, and is a recipient of the Individual Investors Association's prestigious Nicholson Award.

Gordon G. Andrew's Background

Gordon G. Andrew's Experience

President at S3 Integrity LLC

July 2009 - December 2009

Orlando-based S3 Integrity provided consulting, technology and content that enables companies to replace agent-assisted customer service transactions (phone, chat, email) with online self-service solutions - lowering operating expense and improving the Customer Experience. S3 Integrity is the home of the WuLi Solution(TM), a proprietary customer self-service business process that combines customer-driven analytics with a media-rich, online interactive experience. S3 Integrity was acquired by Kansas City-based CXO Global Solutions. For additional details, go to

SVP Marketing & Communications at Connextions

2006 - 2009

Responsible for brand management, marketing, lead generation and sales support for Connextions Inc. and ConnextionsHealth, a business process outsourcing firm. The company was acquired by OptumHealth, a division of UnitedHealth Group.

President at AssetSight Inc.

1999 - 2001

AssetSight was an alternative investment firm built around the Commercial Markets Index (CMI), a proprietary investable benchmark similar in concept to the S&P 500, based on the managed futures market. The company came to an abrupt ending on 9/11, following the destruction of the World Trade Center, former home the New York Board of Trade -- where the CMI's underlying futures and options were scheduled to trade.

Vice President / Marketing Communications at Prudential Financial

1997 - 1999

Chief Marketing Officer at Travelers Life & Annuity

1995 - 1997

Vice President / Public Relations at Citigroup

1994 - 1997

Founder and Managing Partner at The PR Consulting Group

1983 - 1994

Director / Financial Communications at Continental Group

1980 - 1983

Director / Marketing Services at American Stock Exchange

1977 - 1980

English Teacher at West Hartford Public Schools

1972 - 1977

Managing Partner at Highlander Consulting Inc.


Highlander Consulting helps emerging and mid-sized B2B product and service firms across the U.S. create and keep customers. We design business development strategies, apply appropriate tactics and generate market intelligence that enables our clients to create and keep customers on a consistent basis. Our Marketing Craftsmanship(R) approach is designed to ensure a tangible connection between marketing activity and meaningful business metrics such as lead generation and revenue growth.

Senior Vice President at Princeton Partners

June 2013

Founded in 1965, Princeton Partners has grown from a small creative boutique into a visionary brand marketing agency, providing integrated traditional and digital marketing services to B2C and B2B clients on a global basis.

Managing Director at JL Board Advisors

September 2012

JL Board Advisors provides Boards of Directors and senior corporate managers with sophisticated, objective and risk-averse solutions for selection of compensation consultants, CEO performance evaluations and other high-level governance-related tasks. JLBA's seasoned counsel and disciplined processes ensure regulatory compliance with Dodd-Frank, tangible time & cost efficiencies, and better outcomes...including more effective communication with key stakeholders.

Adjunct Professor / Communication at County College of Morris

August 2013

Gordon G. Andrew's Education

Fairfield University

1968 – 1972


New York Institute of Finance

Concentration: Graduate Studies, Finance

University of Hartford

Graduate Studies

Concentration: Education

Gordon G. Andrew's Interests & Activities

Fly fishing, rowing, running, playing bad golf, motorcycling, collecting vintage cameras, restoring MGBs Board Member, Central New Jersey Council, Boy Scouts of America Chairman, National Eagle Scout Association (NESA) Committee

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